If you sell courses online, the counsellor should own the lead tonight

Parents and students search after dinner. A contact form holds their course question until a counsellor opens email. Devithor ChatBot + CRM answers on the page, checks the phone, and assigns a person before the next institute does. This is the same desk as any other website, not a coaching-only product. Starter is ₹4,999 a month before GST, as published on 16 October 2026.

Who is actually on a course page at 9pm?

Often a parent comparing two institutes, or a student who will sit an exam this season. They ask fees, batch timing, and whether the centre is in their city. If the page says nothing, the ad you bought has nowhere to go.

Do not invent a parent or a rank list of institutes. The pattern is enough. Evening traffic is normal for courses. A desk that starts at 10am is late for that pattern.

A counsellor’s personal WhatsApp feels fast and then leaves with that counsellor. The company should see the thread. Growth and Scale can hold WhatsApp in a company inbox after you connect your Business API. Until then, the website widget is the night reply.

What should the first conversation collect?

Course or exam, city or mode, and who is enquiring: student or parent. Then OTP. A long counselling script at 9pm loses the person who only wanted the fee band and a callback.

Fee figures in the bot should be the figures on your own page, dated, and easy to change. Devithor will not invent a scholarship or a rank. If you are not ready to state the fee, say a counsellor will confirm it. Silence is more honest than a guessed discount.

Batch capacity and “seats left” rot quickly. If you are not willing to update that sentence every day, do not let the bot say it. A wrong scarcity line is how a useful widget becomes an ad you have to apologise for.

Why does the counsellor’s name matter the same night?

A lead assigned to “admissions” is a pile. The parent who was promised a call at 8am needs a person who knows the promise was made. Devithor puts an owner on the row after OTP.

Route by course or by city if you have more than one counsellor. Write the backup. A Sunday enquiry that waits because the owner is unmarked will look, on Monday, like the ads failed.

Follow-up is a task with a time, not a mental note. “Call about the weekend batch” is a title. The due time is tomorrow morning, not “soon”. Overdue should be visible to the desk, not only to the person who already feels busy.

What happens after they join?

Fee receipts, batch changes, and “I cannot find the class link” should not restart on a new personal chat. The same widget can open a ticket so support sees the enrolment context.

A ticket is an operations record. It is not a learning-management system and it does not host your classes. Use it so the person who pays can ask a question without hunting a counsellor’s private number.

If you only sell one workshop a month, you may not need tickets yet. Turn them on when the same people come back with questions. Buying Scale on day one does not create those questions.

How do you know the ads are not paying for silence?

Separate opens of the chat from leads captured, and leads captured from OTP passed. A hundred opens and two verified phones is a different problem from a hundred opens and eighty verified phones that nobody called.

The analytics guide explains those counts without sample dashboards. Use your own week. If opens are high and OTP is near zero, the form is too long or the code is not arriving. If OTP is healthy and follow-ups are overdue, the leak is the desk, not the ad.

On 16 October 2026 the public monthly prices, exclusive of GST, were Starter ₹4,999, Growth ₹7,999, and Scale ₹14,999. Yearly amounts that day were ₹8,999, ₹18,999, and ₹25,999. Read https://devithorai.com/pricing before you budget. Do not assume a fixed yearly saving.

What should you refuse in a coaching chatbot pitch?

Refuse a guaranteed rank, a guaranteed seat, and a claim that Devithor is the best education chatbot in India. Refuse fake reviews. The fit is narrower and more useful: the website answers, the phone is real, a counsellor owns the lead.

Also refuse “the bot will counsel the student”. A bot can collect the course and the city. A person decides fit, fee concessions, and whether to admit. Software that pretends to be the counsellor will be wrong in public.

Author: A Madhusudan, Founder, Devithor AI Space Private Limited, Hyderabad. CIN U68200TS2025PTC207956. GSTIN 36AAMCD2544H1ZL. Rajiv Nagar Colony, Club Road, Hyderabad 509302. hello@devithor.org · +91 80081 04499.

Chatbot, contact form, or personal WhatsApp — which one keeps the enquiry? · OTP first — then the CRM row · WhatsApp and website chat — one inbox, named owners · Which Devithor plan fits a three-person desk? · If you run a clinic website, night enquiries should not wait until morning

FAQ

Is Devithor built only for coaching institutes?

No. Course sites are one example. The same ChatBot + CRM answers any website, checks OTP, and assigns an owner.

Can parents continue on WhatsApp?

Yes, after you connect your WhatsApp Business API. The fuller inbox and templates sit on Growth and Scale, not on one counsellor’s personal phone.

Should the bot quote fees?

Only if the figure matches your live page and you will update it. Otherwise the counsellor should confirm the fee. Do not let the bot invent a discount.

What did Starter cost?

₹4,999 a month before GST on 16 October 2026, for one chatbot and three live agents. Confirm at https://devithorai.com/pricing.