How to read your chatbot numbers without a fake dashboard

Devithor counts what your widget did: opens, messages from visitors, leads captured, OTP checks that passed, visits booked, AI replies, and drop-offs. Lead rate is leads captured divided by opens. There is no sample company on this page and no “good” percentage we invented. Read your week, then decide what broke.

What is an open?

An open is someone opening the widget, counted as widget_open. It is not a visit to the website and it is not a lead. A hundred opens can mean curiosity. They can also mean the button is easy to hit by mistake. Read opens next to messages.

Messages are user_message events: things the visitor typed or chose. Many opens and almost no messages means people looked and left. That is a greeting problem or a slow load, not a CRM problem.

AI replies are counted separately when the bot uses an AI response. They are not the same as messages from the visitor. Do not add them together and call the sum “conversations”.

What is a lead, and what is lead rate?

A lead is a lead_captured event: the flow saved a lead. Lead rate is that count divided by opens, shown as a percentage. If nobody opened the widget, the rate is shown as 0.0 because there is no denominator.

A low lead rate with healthy messages often means you ask for the phone too late, or the OTP step is where people stop. A high lead rate with failed callbacks means you are saving numbers that never passed OTP. Those are different repairs.

Do not compare your rate with a number from an ad. This page will not give you one. Your last week is the only baseline that knows your traffic.

What does OTP verified mean beside leads?

OTP verified counts codes that passed. Leads captured can be higher if a flow saves a row earlier than it should. The desk you want is the overlap: a lead whose phone or email passed the code.

If OTP is far below leads, change the flow so the row is created after the code. The OTP article is the rule. Analytics only shows that you broke it.

Drop-offs count people who left along the flow. They do not name the step unless you look at the path. Use them as a prompt to watch one real session, not as a verdict.

What is a visit booked?

site_visit_booked counts that event when your flow records it. It is not a promise that the person arrived. A property desk should still confirm the visit with a human. A clinic should still confirm the slot the same way.

If this count stays at zero, you may not have that step, or nobody reached it. Both are ordinary. Do not add the step only to make the chart move.

Follow-ups are not this chart. An open follow-up is a task on a lead: a title, a due time, an owner. Read those in the inbox. A pretty lead rate with overdue follow-ups is a desk that captured people and did not call.

How should a founder read one week?

Write five numbers on paper: opens, messages, leads, OTP verified, overdue follow-ups. Ask one question. Did people reach a verified phone, and did a named person call while the enquiry was still warm?

A 2007 Oldroyd study is sometimes quoted here. It reported higher odds of contact and qualification when a web lead was called within five minutes rather than thirty. It did not measure closed revenue. Do not paste a multiple next to your lead rate.

On 16 October 2026 the public monthly prices, exclusive of GST, were Starter ₹4,999, Growth ₹7,999, and Scale ₹14,999. Yearly amounts that day were ₹8,999, ₹18,999, and ₹25,999. Read https://devithorai.com/pricing before you budget. Do not assume a fixed yearly saving. The counts exist on every plan that has the widget. You do not buy analytics as a separate trophy.

What will this page not show?

No screenshot of a fictional company. No benchmark such as “aim for 30 percent”. No claim that Devithor’s customers average a figure we have not published from real workspaces. If we do not have a public aggregate, we do not invent one.

Author: A Madhusudan, Founder, Devithor AI Space Private Limited, Hyderabad. CIN U68200TS2025PTC207956. GSTIN 36AAMCD2544H1ZL. Rajiv Nagar Colony, Club Road, Hyderabad 509302. hello@devithor.org · +91 80081 04499.

OTP first — then the CRM row · What a missed night enquiry costs an Indian website · How to add a chatbot to your website in one working day · Which Devithor plan fits a three-person desk? · Sales chat that becomes a support desk

FAQ

What is Devithor lead rate?

Leads captured divided by widget opens, as a percentage. If there are no opens, it is 0.0. It is not a revenue rate.

Are opens the same as website visits?

No. An open is the widget being opened. A visit to the page that never opens the chat is not an open.

Why can leads be higher than OTP verified?

The flow saved a lead before the code passed. Move CRM creation to after OTP if closers are calling unverified numbers.

Is there a good lead rate we should hit?

This page does not publish one. Compare your own weeks. A borrowed benchmark would be a made-up target.